The volume of the background music should be kept at medium-low in any case, except in the case of pubs and clubs. Cafes and bakeries could play high pitch background music while restaurants and other dining establishments could favor low and deep background music. Use this fact to enhance your brand value and get returning customers. They do not find it appetizing if exposed to an extended period of high-volume background music. Playing background music at a high volume impairs the diners taste buds. Savory dishes taste better when low-pitch background music is played and playing high pitch background music elevates the sweet flavors. The importance of background music includes affecting the taste of food. Frequency and Volume of Background Music Affect the Taste of Food Play fast tempo music during peak hours so that customers leave sooner and new customers get their tables quickly. Play soft tempo music during lean hours so the patrons remain seated and give the appearance of a fully packed restaurant. This fact can be utilized during peak and lean hours. This is because slow tempo music creates a relaxing atmosphere which leads to slower consumption of food. Research has found that diners who listened to slow-tempo music spent more time eating their food compared to the diners who were exposed to fast-tempo background music. Beat and Tempo of Music Affects Time Spent by Customers Music creates an invisible cocoon of safe space in a public place, allowing your customers to relax without feeling the intrusive presence of restaurant staff or other diners. The absence of music or music at a very low volume has its downsides too. Relaxing and soothing music is played in fine dining restaurants so the patrons can talk while having their meals. High-decibel music nudges the patrons to drink more as they are unable to chat and asa result is often played this way in pubs and clubs. Benefits of background music include the fact that playing the right music complements and integrates with your brand. Music is a key factor for setting the right mood. Background Music Creates the Right Atmosphere You can use these to create a well-thought strategy to increase your restaurant footfalls. Let’s look into several ways through which background music can influence your customers. The importance of background music lies in the fact that it can strongly influence and affect consumer behavior. Research has proven that playing background music that fits your brand persona increases restaurant sales substantially. Playing the right kind of music has the potential to increase footfalls in your establishment and grow your business exponentially. The music your customers hear will make or mar their dining experience. Background music is an important part of this ambience. Patrons visit restaurants not only for food but for ambience and an enjoyable experience. The importance of background music in a restaurant is quite underrated. Can Background Music Increase Restaurant Footfalls?
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